Adding & Editing Items

Build your product catalog — one item at a time.

An item is anything you want to sell — a t-shirt, a book, a workshop pass, a digital download. This page walks through every option available on the item editor.

The item editor, showing the fields for a physical product.

Creating a New Item

Go to Store → Manage and click the Items tab.
Click + Add Item in the top right.
Fill out the fields described below.
Click Save. The item appears in your catalog immediately if Status is set to Active.

Basic Information

Title: The item's name. Keep it short and descriptive ("Association T-Shirt", not "Fresh Off the Press — Our Brand New 2026 Collection Tee").
Description: A paragraph or two about the item. You can use basic HTML for bold, links, and lists if you need them. This shows up on the item detail page.
Type: Pick Physical for things that ship (t-shirts, mugs, printed books) or Virtual for things that don't (digital downloads, workshop passes, event credits). Virtual items skip the shipping step at checkout.
Status: Active shows the item in the storefront. Inactive hides it but keeps the record (useful for seasonal items). Archived removes it from the list entirely.
Category: Which section of the storefront the item appears in. Categories are defined in the Categories tab.
Financial Category: A tag for bookkeeping ("Merchandise", "Event Revenue", etc.). This doesn't affect what members see — it's just for your reports. See Payouts & Reconciliation.
Featured: When on, the item shows up in the Featured strip at the top of the storefront. Use sparingly — featuring everything is the same as featuring nothing.
Public (visible to non-members): When on, people who aren't signed in can see and buy this item from /store. When off, only signed-in members see it. Use Public for things like general-public event tickets.

Pricing & Inventory

Price: What the item costs in dollars. This is the base price — options can add to it.
Cost (internal): What the item costs your organization to acquire or make. Only you see this — it's used to track margin in reports, not to set a member price.
Weight: Item weight in ounces. Used for automatic shipping rate calculation when USPS is enabled. Leave blank for virtual items.
Lead time — min / max days: How long after purchase before the item ships. For example, 3–7 for made-to-order items. Members see this as "Ships within 3–7 days". Leave both blank if the item always ships the next business day.
Track Inventory: When on, fellos counts each sale and marks the item Out of Stock when it hits zero. When off, the item can be bought any number of times — use for digital items or when you have plenty on hand.
Count: How many you have in stock right now. Only shown when Track Inventory is on.

Images

You can upload multiple images. The first one is the primary image (shown on the storefront tile and at the top of the detail page). If you add a second image, it becomes the hover image — great for showing a different angle or color.

Drag images to reorder them.
Click the star icon to mark the primary.
Click the eye icon to mark the hover image.
Click the trash to remove an image.

Options

Options are per-item variations — size, color, engraving style. Buyers pick an option at checkout. Each option value can adjust the price up or down.

You have two ways to add options:

Use a template. If you've set up "Size: S / M / L" under the Options tab, you can drop it into any item without re-typing the values. Edit the template once; every item using it updates.
Add ad-hoc options. Click + Add Option on the item editor and enter a name plus its values. These only apply to this item.

Tip

If you'll use the same options across many items (like t-shirt sizes), make a template. It saves typing and makes sure every shirt is priced the same way.

Custom Questions

Questions are text boxes buyers fill in at checkout — useful when you need extra info to fulfill the order. Examples:

"What name should we engrave on the marker?"
"Any dietary restrictions?" (for a dinner ticket)
"Preferred pickup time?" (for local pickup)

For each question you can set:

Label — what the buyer sees.
Required — whether they must answer before they can check out.
Max length — how many characters they can type.

Their answers show up on the order when you open it — so you'll have everything you need to fulfill.

Editing an Existing Item

From the Items tab, click the pencil icon on any row. You land on the same editor as when creating. Change whatever you need and save.

Heads up

Editing a price doesn't change the price on orders that have already been placed — only new orders use the new price. Same for options and questions.

Retiring an Item

When something is no longer for sale, change its Status:

Inactive — pulls it from the storefront but keeps the record and past orders. Good for seasonal items.
Archived — hides it from the Items tab too, so it's out of your way.

We don't recommend fully deleting items — it can break links from past orders. Archiving is almost always what you want.